Make sure you accurately describe your business and brand mission. While you’re creating your profile page, prior to its launch, stop and focus on SEO. Implement keywords into your Profile Page section The time you spend researching and planning will continually pay off once your strategy is in full force. Now is a good time to go through marketing basics with a focus on digital, whether you have to learn something completely new, or just to refresh your knowledge. Google Keyword Planner and eBay Listing Analytics can help you build a strategy. To get the most benefit from keyword optimization, use third-party tools. Okay, if you discover that the name of your store does not have relevance to your keywords, you could change it. If you already have a store, begin your SEO effort by finding keywords connected to your store name. Choose a name for your store that contains your most important keyword or phrase. Base your keywords on your store nameīefore naming your eBay store, think of it’s most important products – that’s where you will find relevant keywords. When you do this, you can rise above your competitors and attract eBay shoppers who want to get great products at fantastic prices from a top-rated seller.īelow, we’ll go through what you need to know about using SEO to boost your new or existing eBay store. To maximize the performance of your store, you must optimize your eBay store both for eBay’s search engine and external search engines such as Google. With this in mind, SEO takes on a dual role for eBay stores. Let’s see how.Īmong its other changes, eBay has also developed an advanced search engine that connects shoppers with relevant products and content on the eBay website. And with SEO, they can attract new customers. Originally known for its auctions and ‘Buy it now’ listings, the site now hosts thousands of e-commerce stores alongside individual sellers. Although you might think of SEO in the context of an independent website, its concepts and tactics can also support stores on hosted shopping sites such as eBay. As a result of SEO, companies attract relevant visitors who have either an interest in or a need for their products and services. Search engine optimization (SEO) has long been used by businesses to improve the visibility of their websites in the search engines.
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